“What about AI?”

Okay, we’re finally confronting the question that seems to be everywhere right now: “What about AI?”

This won’t be another one of those lengthy think pieces on the topic. Hopefully, our visual does the job, but we are in the words business, so here are a few words on the matter.

If you’re a brand, product, or service that sells to humans, you probably want a human to tell the story you deliver to clients. Stories sell. But for those stories to have an impact, they need to be relatable — and here’s the catch: AI has never had those fundamentally awkward or sort-of-funny human experiences like the first time you took drugs. Or went to a music festival. Your first kiss. Losing your virginity. Heartbreak. Sometimes, all of those things happen on the same weekend.

It lacks the lived experience that comes with being a really good writer. 

There’s a place in this world for AI (go on, enjoy that regurgitated slop), but if you want quality over quantity, you know what to do. Full Stop.

Oh, shoutout to Keith McNally and Pastis for the delicious-looking steak frites; they really help make our point.