Alex is our ADHD-brained, fructose-intolerant (being allergic to fruit is insane, surely) friend who’s been in charge of Primavera Sound’s legal & biz dev for the past six years and counting. What does that mean? He is the lawyer for the festival. A very stressful job, we’re sure—though you’d never guess it from his permanently happy-go-lucky demeanour.

We’ve been creating some ads for our socials recently. God, we’re good.

Martín Mayorga is an independent curator from Madrid with Kichwa ancestry. When he’s not curating shows—like Alba Galocha’s recent solo in Madrid—you’ll find him supporting Real Madrid, being photographed by Martin Parr, partying with  Christian Hosoi, or snapping hundreds of digi-cam photos of just about everyone around him.

We’re sorry. We know we’ve been a bit quiet. We know you’ve missed us.

Jack is a polite, affable man who plays drums for Foals. When Jack’s not behind the drum kit, you’ll probably find him in the kitchen - he spent most of last Spring at Ireland’s Ballymaloe Cookery School. He likes ordering more food than he can finish, has a soft spot for riding in the back of bakkies (that’s South African for pickup trucks), and occasionally you’ll find him DJing. He is also surprisingly good at bowling and lives with a ragdoll cat named Monty.

Jonathan Pienaar, aka Joni Blud is a senior art director at Ogilvy London. Originally from Durban, Joni and I spent our Cape Town years throwing unreasonably good parties and running a clothing label. Somehow, against all odds, he recently got married. When he’s not art directing or WhatsApp-deep in a group chat with the boys, he writes a bit of music and obsesses over ikebana. Joni has strong opinions about everything and is not shy to share them.

So, while I spent another morning trawling LinkedIn, messaging new connections and pitching to clients, I had a realisation.

New York-based Martin is the International Pop Sensation and CCO at at SϴUNDS⁕ℲUN and has an impressive resume to boot: Grand Prix winning GCD, Adweek Creative 100, Business Insider Rising Star #28, The Drum 100 Best CDs on the Planet, Cannes Jury ‘23, Drum Jury ‘23, D&AD #15 ranking CD 2023, etc. etc. etc.  We could go on about Martin’s achievements all week but instead we’ll let him describe himself in his own words:

Speculation was rife, and all kinds of theories were going around. Amateurs. To be fair, I guess you can’t blame them—this was unexpected, and the cause is still unknown. Spain and Portugal had no power, and no one knew why. 

​​Aurora is the founder of Estudio Agnes, a creative agency based between Barcelona and Madrid. Together with her business partner, Lydia Monterde, she curates art exhibitions and, according to their Instagram bio, “Does creative services for brands and branding services for creatives.”

Do you know what artificial means? Fake.

These are the “faces” behind AI: Billionaires. Totally relatable, reliable, trustworthy people with everyone’s best interests at heart, right?

David East is a London-based filmmaker and photographer who occasionally dabbles in everything from painting and poetry to fencing, rollerblading, and moonlighting as a fire marshal at Glastonbury Festival. He’s picked up an NME Award for Best Music Video, a Cannes short film award and is currently the Creative Director at Imagine This.

This won’t be another one of those lengthy think pieces on the topic. Hopefully, our visual does the job, but we are in the words business, so here are a few words on the matter.

Maria Pohlman is a NYU graduate and proud Texan girl. During Shania Twain’s set at Glastonbury, she convinced a large section of the crowd that she was Shania’s niece—then got everyone to line-dance in unison to Man! I Feel Like a Woman!.

Instead of wasting away in the doomscroll of eternity while what’s left of your brain rots away (desexualising), here are a few interesting distractions we’ve come across for you to read (hot!):

Jojo is the Strategy Director at M&C Saatchi Abel in Cape Town. He leads brands across Africa, from PepsiCo to MTN, Mr D, and SuperSport. Jojo loves strategy; if you’ve ever hung out with him, you’ll know because he told you.

We've been enjoying creating ads for your silly social media feeds. Here's some of them.

When people think of advertising, they often picture visual ads, but some of the most effective campaigns rely on words. Words have many advantages, one being relevance. Marketing follows trends, and while images or videos can quickly appear dated, words are timeless; they never go out of fashion.

‘Ten Things I Hate About You’ will be a semi-regular feature on our blog where we get ten thoughts from some of the sharpest minds on some of the hardest-hitting topics.

For the second instalment, we got Grete Henriette. Her intricate chainmail, metal, and beadwork pieces, often mixed with natural elements, have been worn by celebrities like Paris Hilton, Lizzo, Lil Nas X, Sam Smith, Tems, BLACKPINK, and others.