10 Things I Hate About You ft. Jojo Keiper

‘Ten Things I Hate About You’ is a semi-regular feature on our blog where we get ten thoughts from some of the sharpest minds on some of the hardest-hitting topics.

For the third instalment, we spoke to Jojo Keiper. Jojo is the Strategy Director at M&C Saatchi Abel in Cape Town. He leads brands across Africa, from PepsiCo to MTN, Mr D, and SuperSport. Jojo loves strategy; if you’ve ever hung out with him, you’ll know because he told you. When you’re out somewhere, you’ll know he is there because somewhere in the distance, you’ll hear him saying, “Trust me, I’m a strategist!” Jojo also plays entertaining DJ sets, is the king of Blondie and is one of the people behind the art and design studio/clothing brand Caramel Palace.

Jojo’s Thoughts:

1. Something you're into right now

Questions

2. Something you’re not into right now

Answers

3. Your first ever concert, age and location

Ramfest, 14, ostrich farm in South Africa

4. What's a bad take that you have?

Fragrance ads are the jazz of advertising

5. Go-to recipe

Carbonara: Five ingredients, endless arguments

6. What perfume/cologne do you wear?

The lingering scent of fresh ideas 

7. What's your favourite plant?

A money tree — I like a plant that understands my needs

8. Bird-watching or fishing?

Fishing — because I, too, am lured in by things that disappoint me

9. Favourite vegetable?

Potatoes: Proof that even the humblest thing can be extraordinary

10. What's your death row meal?

Steak