‘Ten Things I Hate About You’ will be a semi-regular feature on here where we get ten thoughts from some of the sharpest minds on some of the hardest-hitting topics.

For the first instalment, we got Keke Mahlelebe.

"Broligarchs," "Manosphere," and "Inheritocracy"—buzzwords aren't just for social media anymore. Even heavyweights like The Financial Times and The Economist are leaning into these trendy terms, feeding algorithms and chasing viral moments.